Tags: search engine
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.
For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet.
[Press Release]
Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New Search Engine
RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft’s position in the search market in the days following Bing’s introduction.
Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period of June 2-6, 2009, an indication that the search engine is reaching more people than before. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased from 9.1 percent to 11.1 percent during the same time frame.
I was checking out Microsoft's new search engine BING, that quite obviously has to be just like Google, check out the homepage:

naturally, this is the best way to set up a search engine, Google is just a grand example of this kind of simplicity.
the same can be said for the search result page.

I guess they didn't really try to make it look different from Google.
Check out these heatmap and research results in the article on UserCentric.com: http://www.usercentric.com/about/news_item.php?m_id=4&s_id=4&id=227
The fact that Microsoft even started this search engine in stead of the search they already had on MSN.com tells me that it is the focus that counts here.
Past Thursday, for whatever reason, BING was the second search engine world wide. This means that in it's short existence it beat Yahoo!, that is impressive even though its only for one day.
Personally, I like that Google is getting some competition because it usually leads to good innovations and it can drive the market even further. Monopoly is pretty much always a bad thing.
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