Microsoft's Bing versus Google

sjim
06/08/09

I was checking out Microsoft's new search engine BING, that quite obviously has to be just like Google, check out the homepage:

BING homepage

naturally, this is the best way to set up a search engine, Google is just a grand example of this kind of simplicity.

the same can be said for the search result page.

BING Search Results
I guess they didn't really try to make it look different from Google.

Check out these heatmap and research results in the article on UserCentric.com: http://www.usercentric.com/about/news_item.php?m_id=4&s_id=4&id=227

The fact that Microsoft even started this search engine in stead of the search they already had on MSN.com tells me that it is the focus that counts here.

Past Thursday, for whatever reason, BING was the second search engine world wide. This means that in it's short existence it beat Yahoo!, that is impressive even though its only for one day.

Personally, I like that Google is getting some competition because it usually leads to good innovations and it can drive the market even further. Monopoly is pretty much always a bad thing.