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“Mother’s Day, along with high school and university graduations and the beginning of wedding season, make May a traditionally strong time of year for flowers, gifts and greetings sites,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Coinciding with gains to these sites in May we also saw a sharp increase in the number of visitors to online coupon sites this year. As rising summer gas prices put the squeeze on Americans’ overall purchasing power, online coupon sites have become an attractive resource for reducing retail costs during this gift-giving season.”

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RESTON, VA, June 17, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.

May 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).

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[Press Release]

Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New Search Engine

RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft’s position in the search market in the days following Bing’s introduction.

Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30 to 15.5 percent during the period of June 2-6, 2009, an indication that the search engine is reaching more people than before. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased from 9.1 percent to 11.1 percent during the same time frame.

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[Press Release] Local Search Sites Expand Reach via Mobile Phones with Mobile Subscribers Increasingly Using Downloaded Applications and SMS for Local Content

RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009.

The mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34 percent versus year ago. However, the strongest growth in the category is coming from downloaded applications, which grew 83 percent versus year ago, followed by SMS at 72 percent. However, despite the attention mobile applications have received from developers, carriers and device OEMs, they remain the least popular access mode for mobile access of local information, with 11.3 million users in March. A marginally more often used channel for obtaining local information is SMS, with 11.7 million users, and an impressive 72-percent growth rate. Overwhelmingly, though, the preferred mode to access local content remains the mobile browser.

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